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Coaching and mentoring
An article by Neil Bentley
The training of managers has never been more important. Enthusiasms such as
re-engineering may come and go, but what will stay is the pace of change and
the need for organisations - public and private - to develop managers to work
in increasingly flexible and adaptive structures.
Traditional approaches to management development are no longer adequate. New
approaches are required for equipping managers with new skills. The role of the
trainer will be more one of personal coach and mentor. Trainers will have to
act more like consultants (operating in the real work place, not in the class
room). Meanwhile consultants will have to act more like trainers (emphasising
the transfer of skill over the solving of client problems).
Managers and staff at all levels will need new skills
to survive
If we look at the received wisdom of organisational advance, it will be seen
that managers need new ways of doing things. New skills are required:
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Middle managers and supervisors, if they survive at
all post re-engineering, will have to operate with less certainty and few
rules. They will have to manage 'empowered' teams who expect, and can cope
with, a fair degree of autonomy. 'Middle' will be less of a vertical construct
(being between the senior executives and the workers) and more of a horizontal
notion (managing the boundaries between different semi-autonomous groups).
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Senior managers will come to rely less on an army of
intermediates to carry their messages down and to prepare and report
information upwards. Information technology will put senior managers in greater
touch with the performance of their part of the business and they will (in
theory) be able to make better informed decisions. They will also have to cope
with wider spans of 'control', often managing remotely located staff.
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Multi skilled, semi autonomous teams will be
required to meet the relentless pressure for quality and efficiency
improvement. It will become less clear 'who's in charge' as staff are
encouraged to take more control themselves. They may also find themselves
working in more temporary structures than at present - moving from one team to
another, often working on projects rather than 'doing a job'. Staff will have
to become more flexible and have to cope with a good deal more ambiguity.
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Traditional training has not always delivered
The following scenario is all too common.
Managers return, well fed, from a week or more in an expensive hotel fired up
with new and powerful techniques taught to them by charismatic and highly
skilled trainers. The (now almost ubiquitous) course assessment sheets, filled
in on the final afternoon, show a high degree of satisfaction; the course met
its objectives, content exceeded expectations and managers have a personal
action plan that they will implement on returning to the office.
Sadly, on returning to the office, the manager is reminded of the world he or
she left behind: paper work has built up, the boss is as difficult as before
and the staff still have the same concerns and needs to be met. At best, good
intentions are replaced by frustration that things 'shouldn't be like this'. At
worst the now well trained manager leaves, disillusioned, in search of a more
enlightened employer.
So where has traditional training gone wrong? The root causes can be traced to
some false assumptions and to some practical failings:
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False assumption 1: 'Fix their attitude'
This relies on the notion that some how if you can change peoples attitude, you
will change their behaviour. In the past some Quality Training, and, more
recently so called 'Empowerment' training have taken this route. It often fails
for the obvious reason that attitude is inextricably bound up with environment.
Attitude change will be short lived if that is all that changes.
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False assumption 2: 'Fix their knowledge'.
Give managers the latest theories, case studies, and conceptual models and hope
that they can convert this into new ways of working. There is, of course, no
guarantee that managers can turn abstract theory into practice.
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Failure 1: Lack of reinforcement.
Training is often not given the importance it deserves. Managers sent on
training courses sometimes feel they have done something wrong (not that they
are being invested in). Senior managers send people on courses they have not
attended themselves and so cannot reinforce the messages. Often the existing
working environment prevents the manager from practising the new skills.
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Failure 2: Treating symptoms.
This involves identifying and trying to fix specific weaknesses. The danger is
that the weakness is a symptom of a wider cause. For example, a manager who
appears to make poor use of time gets sent on a time management course, while
the real problems lie in the clarity of the job and its objectives.
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A failure of formal training is not, then, always fault of the trainer, but what
trainers can do to help is to get out of the class room and work in the work
place - helping managers to solve real life problems in real time to make the
training immediately useful, relevant and ultimately more memorable. This is
where coaching and mentoring comes in.
How coaching and mentoring can help
Coaching is the process of giving the individual trainee specific (task related)
guidance and using feedback to develop and consolidate a new skill. Mentoring
encourages the individual to reflect on the job as a whole, so that current and
new skills may be most appropriately applied.
This approach starts from the trainee's current skills and abilities and helps
them to work from there. This is in contrast to teaching them how they ought to
be and then leaving them to work out how to bridge the gap. Since it is all
about how they behave in real situations, the coaching is given in the working
environment, using real problems as the case study material.
At AOM we have delivered coaching to managers at a number of levels:
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Working with senior managers who are introducing
major change. They maintain full responsibility and control of the changes, we
bring experience of doing similar work elsewhere. In the early stages, the
relationship can be a very intense partnership but this changes over time until
we act simply as a sounding board or challenging stimulus.
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Helping front line managers develop performance
management skills. Systems do not improve performance, people do, and yet often
companies expect new Management Information or control systems to deliver
unrealistic benefits. We have found that time spent helping managers to learn
what decisions and actions they can take and helping them to develop the
necessary skills ensures that the systems changes deliver their benefit.
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Helping managers settle in to new roles. As roles
change, managers need new skills. Often they do not have time for costly
external training, nor is it always appropriate. Through coaching and
counselling, managers can work from their own experience while absorbing and
learning how to use new skills.
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